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SIDE A · TRACK 03

ROCK
& ROLL.

A loud new sound emerged from blues, rhythm and blues, and country—and gave a generation a rhythm of its own.

↯

TURN IT UP

BREAK THE
RULES.

Driving rhythms, electric guitars, and unforgettable hooks helped rock & roll move from dance halls to the center of popular culture.

THE STORY SO FAR

1950s

A New Sound

Black rhythm and blues artists helped lay the groundwork for rock & roll's rise.

1960s

The Sound Gets Bigger

Guitar bands, vocal harmonies, and studio experimentation broadened rock's possibilities.

1970s

Turn Up the Volume

Hard rock and arena performances made the sound larger, louder, and more theatrical.

BACK TO TRACK 01: JAZZ →
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